HONEST BABY & STONYFIELD ORGANIC YOBABY PHOTO CONTEST
OFFICIAL RULES

NO PURCHASE OR PAYMENT NECESSARY TO ENTER OR WIN. MAKING A PURCHASE OR PAYMENT OF ANY KIND WILL NOT INCREASE YOUR CHANCE OF WINNING A PRIZE. VOID WHERE PROHIBITED BY LAW.

THERE IS NO OBLIGATION TO WEAR OR SHOW HONEST BABY CLOTHING OR EAT, USE, OR SHOW STONYFIELD YOGURT IN YOUR PHOTO SUBMISSION.

1. Eligibility.

The Honest Baby & Stonyfield Organic YoBaby Photo Contest (the “Contest”) is open only to legal residents of the United States (excluding Alaska, Hawaii, and all United States territories and possessions, and where otherwise prohibited by law) who, at the time of entry, are 18 years of age and the age of majority in their local jurisdiction, and who, at the time of entry, are the parent or legal guardian of a child who is not older than two (2) years old. Void where prohibited by law. Employees of each Sponsor, or any of the Sponsors’ respective parent(s), subsidiaries, affiliates, advertising agencies, suppliers, distributors, retailers or any other company or individual involved with the design, production, execution or distribution of the Contest, and their immediate family (spouse, parents and stepparents, siblings and stepsiblings, and children and stepchildren) and household members (people who share the same residence at least three (3) months out of the year) of each such employee are not eligible. The Contest is subject to all applicable federal, state, and local laws and regulations. Participation via submission of an entry in accordance with these Official Rules constitutes entrant’s (“Entrant”) full and unconditional agreement to these Official Rules and the Sponsors’ decisions, which are final and binding in all matters related to the Contest. Winning the prize is contingent upon selected Entrant fulfilling all requirements set forth herein.

2. Sponsors & Administrator.

Butterblu, LLC, having a principal place of business at 21 Bridge Square, 2nd Floor, Westport, CT 06880 (“Butterblu” or “Administrator”) shall act as the sole administrator of the Contest. The Sponsors of the Contest are Butterblu and Lactalis US Yogurt, Inc. d/b/a Stonyfield Farm, Inc., a Delaware corporation having a principal place of business at 10 Burton Drive, Londonderry, NH 03053 (“Stonyfield”, collectively with Butterblu, the “Sponsors”).

3. Contest Entry Period.

The Contest entry period starts on August 29, 2022 at 12:00:01 a.m. Eastern Time (“ET”) and ends October 23, 2022 at 11:59:59 p.m. ET (the “Contest Entry Period”). Entries received outside the Contest Entry Period will be void. Butterblu is the official timekeeper for this Contest.

4. How to Enter the Contest.

During the Contest Entry Period, to receive one (1) entry (“Entry”) in the Contest: (a) go to the website located at https://castingcall.honestbabyclothing.com/ (the “Site”); (b) once you land on the Site, click on the link provided and complete the registration information requested, including your name, valid email address, phone number (if applicable), and the age of your child; (c) follow the instructions to upload ONE original photo of your child in an “honest” moment. You must be the parent or legal guardian of the child and the child must not be older than two (2) years old at the time of entry; (d) check the box confirming that you have reviewed and agree to these Official Rules; and (e) submit such information and the ONE photo by clicking “Submit.” Maximum of one (1) Contest entry per person, per child, per email address, during the Contest Entry Period. For clarity, a parent or guardian of multiple eligible children shall receive a maximum of one (1) entry for each eligible child. Entries beyond the permitted number are void.

Any Entry that is generated by a script, macro, bot or any other automated means will be deemed void. An Entrant may not register with multiple e-mail addresses nor may an Entrant use multiple devices or artifices to enter the Contest multiple times or as multiple Entrants. Any Entrant who attempts to enter with multiple accounts under multiple identities will be disqualified in Administrator’s discretion. Proof of submission of an entry shall not be deemed proof of receipt by the Administrator.

By submitting an Entry, Entrant hereby grants to both Sponsors the perpetual, irrevocable, sublicensable, transferable, non-exclusive, royalty-free, fully paid up, worldwide right and license to use, edit, modify, reproduce, print, publish, transmit, distribute, publish, stream, sell, perform, adapt, resize, enhance, display and make derivative works of the Entry, including without limitation any photo submitted in connection with the Entry.

The Entrant further understands and agrees that Sponsors shall have the absolute right, to refrain from or stop using the photos from the photoshoot (detailed below), if a Sponsor, in its sole discretion, determines at any time that the Entrant or minor featured in the photo submitted in connection with an Entry has committed any act or pursued any course of conduct that is not in keeping with the Sponsors’ positive image, that would tend to bring a Sponsor and/or any of its products into disrepute and/or that likely would damage or otherwise be detrimental to the reputation and goodwill associated with the Sponsor.

Entry must: (a) be the original work product of Entrant only; (b) be solely owned by Entrant and with no other person or entity having any right, title, or interest in it; and (c) not violate any third-party rights including but not limited to copyright, trademark, patent, contract, and/or publicity or privacy rights, of any other person or entity. The Entry shall not contain any animals not owned by Entrant, nor any mention, discussion, logo, company name, products, trademark, service mark, storefront, trade dress, mascot, photograph, or other image of any business or company, except for the Sponsors’ and/or their brands. The Entry shall not include any property names or physically identify a property by photographing their front sign or any other unique identifying feature or distinguishable architecture. Entrant shall not directly or indirectly include any trademark, logo, or intellectual property in his/her Entry in any way unless owned exclusively by Entrant and in such case the Sponsors are permitted to use such intellectual property pursuant to the license granted by Entrant above. If someone other than the Entrant has taken, captured or created the content contained within the Entry, Entrant must have prior written permission from such person to submit such content as part of the Entry, and Entrant must be able to obtain a signed release from the such person and provide such release to the Sponsors upon the request of a Sponsor, in such Sponsor’s sole discretion. By submitting an Entry, Entrant represents his or her compliance with these terms.

Administrator may reject any Entry in its sole discretion if the Entry in whole or in part: contains any illegal or offensive activity, or is obscene, defamatory, likely to incite violence or illegal; includes any material in violation of any third-party’s rights; contains material which is (or promotes activities which are) sexually explicit, obscene, pornographic, violent, self-mutilating or mutilating of animals, discriminatory (based upon race, sex, religion, natural origin, physical disability, sexual orientation or age); is threatening, profane or harassing; portrays Sponsor(s) or any person or entity negatively; and/or which is otherwise deemed to be inappropriate or demeaning in a Sponsor’s sole discretion. Entry must not duplicate or attempt to duplicate any other Entry or third-party works. Administrator reserves the right in its sole discretion to disqualify any Entry that is a duplicate or substantially similar to another Entry and Administrator may, in its sole discretion, disqualify any Entry that violates these parameters and/or any other part of Official Rules.

5. Contest Winner Selection.

Entries that comply with these Official Rules will be evaluated by a qualified panel of judges selected by the Administrator who will evaluate each Entry based on the following judging criteria of the submissions:

  1. Makes you smile/Playfulness (25%);
  2. Creativity and Originality (25%);
  3. Captures an “honest” moment (25%); and
  4. Expressiveness of the child (25%).

Each Entry will be evaluated based on the stated criteria (see above) and assigned a numerical score of one to ten by each judge, where one is the lowest and ten is the highest an entry can receive. An aggregate score will then be created based on the sum of the separate judges’ numerical scores. The one (1) Entry with the highest score will be deemed the potential winner. In case of a tied score between two or more entries that would determine a winner, tied entries will be evaluated by a new judge (as chosen by the Administrator), according to the original criteria, and the tied Entry with highest cumulative score by the new judge will be declared the potential winner.

The potential winner will be contacted by the Sponsors using the email address or phone number used to enter the Contest. Failure by Entrant to respond to the initial verification within 48 hours of notification may result in disqualification, and Sponsors may, at their discretion, select an alternate winner the Entry with the next highest cumulative judge score. Odds of winning a Prize depend on the number of eligible entries received during the Contest Entry Period.

6. Prize.

There is one (1) Prize available in this Contest. The verified winner (the “Prize Winner”) will receive $2,500.00 USD, one (1) HonestBabyClothing.com gift card valued at $500.00 USD, a photoshoot wardrobe selected by Butterblu’s stylist valued at approximately $500.00 USD, and one (1) years’ worth of Stonyfield Organic YoBaby® yogurt (equal to fifty-two (52) 4oz 6-packs of YoBaby® yogurt) valued at approximately $311.48 USD (collectively, the “Prize”). Total approximate retail value of the Prize: $3,811.48 USD.

The verified Prize Winner will be offered the opportunity to take part in a photoshoot of their child (not older than two (2) years old at the time of entry). Awarding of the Prize to the verified Prize Winner is not contingent on verified Prize Winner’s participation in the photoshoot. In the event that verified Prize Winner elects to take part in the photoshoot, Entrant shall, without additional compensation, grant the Sponsors the perpetual, irrevocable, sublicensable, transferable, non-exclusive, royalty-free, fully paid up, worldwide right and license to use, edit, modify, reproduce, print, publish, transmit, distribute, publish, stream, sell, perform, adapt, resize, enhance, display and make derivative works of the photos taken during the photoshoot, provided however, each Sponsor in its sole discretion, shall choose if it shall use such photos. Due to COVID-19 restrictions, the photoshoot may take place remotely via video conferencing.

All non-stated features of the Prize are in Sponsors’ discretion and subject to availability, including without limitation color, design, and sizing. All expenses and costs not expressly listed in these Official Rules are the sole responsibility of the verified Prize Winner. Verified Prize Winner will be responsible for all other expenses relating to the receipt and use of the Prize. Gift card usage is subject to the issuing company’s complete terms and conditions, including expiration dates, if any. Prizes are nontransferable and may not be substituted or redeemed for cash by verified Prize Winner. Sponsor(s) reserves the right to substitute the Prize, in whole or in part, for one of equal or greater value. The verified Prize Winner is solely responsible for reporting and paying any and all applicable federal, state and local taxes due in connection with their respective prizes. The finalists and the winner will be required to complete and submit an IRS Form W-9 for receipt of any prize valued at $600 or more. Failure to submit a complete IRS Form W-9 when required will result in forfeiture of the Prize. Receipt of any Prize is conditioned upon compliance with all applicable federal, state and local laws, rules and regulations and these Official Rules. Odds of winning any Prize depend on the number of valid and eligible entries received during the Contest Entry Period.

The Verified Prize Winner further understands and agrees that Sponsors shall have the absolute right, to refrain from or stop using the photos from the photoshoot, if a Sponsor, in its sole discretion, determines at any time that the verified Prize Winner or minor in the photos has committed any act or pursued any course of conduct that is not in keeping with the Sponsors’ positive image, that would tend to bring a Sponsor and/or any of its products into disrepute and/or that likely would damage or otherwise be detrimental to the reputation and goodwill associated with the Sponsor.

Sponsors are not responsible for any change of email address and/or mailing address of Entrants, nor are Sponsors responsible for any lost or damaged mail, including the Prize.

7. Verification of Potential Prize Winners.

POTENTIAL PRIZE WINNER(S) ARE SUBJECT TO VERIFICATION BY THE ADMINISTRATOR WHOSE DECISIONS IS FINAL AND BINDING IN ALL MATTERS RELATED TO THE CONTEST. Any potential Prize winner must continue to comply with all terms and conditions of these Official Rules and winning is contingent upon fulfilling all requirements. Sponsors may run a background check on any potential winner(s). The potential Prize winner(s) may be required to execute and return to Sponsors for their receipt within five (5) business days of notification, an Affidavit of Eligibility, Release of Liability and Publicity Release (where permitted by law) (collectively, the “Affidavit”) in order to claim his/her Prize. Sponsors may, but are not obligated to, exercise their rights under such Affidavit. In the event: (a) potential winner cannot be reached for whatever reason after a reasonable effort has been exerted or the potential winner notification or Affidavit is returned as undeliverable; (b) potential winner declines or cannot accept, receive or use the Prize for any reason; (c) of noncompliance with the above or within any of the aforesaid time periods; (d) potential winner is found to be ineligible to enter the Contest or receive the Prize; (e) potential winner cannot or does not comply with the Official Rules; or (f) potential winner fails to fulfill the Affidavit-related obligations, the potential Prize winner shall be disqualified from the Contest and an alternate potential Prize winner may be selected, at Butterblu’s sole discretion, from among the other eligible entries received in accordance with these Official Rules. Administrator reserve the right to modify the notification and Affidavit procedures in connection with the selection of alternate potential Prize winner, if any.

8. Entry Conditions and Release.

By entering, each Entrant agrees to: (a) comply with and be bound by these Official Rules and the decisions of each Sponsor and/or its designee(s) which are binding and final in all matters relating to this Contest; (b) for himself/herself and on behalf of minor appearing in the Entry photo, release and hold harmless Sponsors and their respective parent, subsidiaries, affiliated companies, the Prize suppliers and any other organizations and/or persons responsible for sponsoring, fulfilling, administering, advertising or promoting the Contest, and all of their respective past and present officers, directors, employees, agents and representatives, shareholders, licensees, and advertising and promotion agencies (collectively, the “Released Parties”) from and against any and all claims, expenses and liability, including but not limited to negligence and damages of any kind to persons and property, including but not limited to invasion of privacy (under appropriation, intrusion, public disclosure of private facts, false light in the public eye or other legal theory), defamation, slander, libel, violation of right of publicity, infringement of trademark, copyright or other intellectual property rights, property damage, or death or personal injury arising out of or relating to a participant’s Entry, creation of an Entry or submission of an Entry, participation in the Contest, acceptance or use or misuse of Prize (including any travel or activity related thereto) and/or the broadcast, exploitation or use of entry; and (c) for himself/herself and on behalf of minor appearing in the Entry photo, indemnify, defend and hold harmless the Released Parties from and against any and all claims, costs, expenses, damages, settlements, and other liabilities (including reasonable attorneys’ fees) arising out of or relating to an Entrant’s participation in the Contest and/or Entrant’s acceptance, use or misuse of any Prize.

9. Publicity.

Except where expressly prohibited by law, by submitting an Entry, each Entrant, on behalf of himself/herself, and the minor appearing in the Entry photo, acknowledges and agrees that, if selected as a finalist or the winner, Sponsors and Sponsors’ agents may post Entrant’s name and state of residence on Sponsors’ websites and Sponsors’ social media accounts, including but not limited to Facebook, Twitter, TikTok, and/or Instagram. The Verified Prize Winner who accepts a prize will be deemed thereby to have granted to the Sponsors the right, at any time and from time-to-time, to print, publish, broadcast and use, worldwide and in any media now known or hereafter developed, including but not limited to, the Internet and world wide web, his/her and the minor featured in an Entry, name, portrait, picture, voice, likeness, and biographical information as news or information and for advertising and promotional purposes without additional consideration, or right of review or notification, except where prohibited by law, and to have agreed to provide documentation in writing to confirm the foregoing promptly upon request by Sponsor.

10. General Conditions.

The Administrator reserve the right to cancel, suspend and/or modify the Contest, or any part of it, if any fraud, technical failures or any other factor beyond the Administrator’s reasonable control impairs the integrity or proper functioning of the Contest, as determined by Administrator in its sole discretion. Administrator reserve the right in its sole discretion to disqualify any individual it finds to be (a) tampering with the entry process or the operation of the Contest, (b) to be acting in violation of these Official Rules or any other promotion or in an unsportsmanlike or disruptive manner, (c) was ineligible to participate in the Contest, or (d) otherwise acted in an unlawful manner. Any attempt by any person to deliberately undermine the legitimate operation of the Contest may be a violation of criminal and civil law and, should such an attempt be made, the Sponsors reserve the right to seek damages from any such person to the fullest extent permitted by law. Administrator’s failure to enforce any term of these Official Rules shall not constitute a waiver of that provision.

In the event of a dispute regarding the identity of any Entrant, the authorized account holder of the email address used to enter the Contest will be deemed to be the Entrant. The “authorized account holder” is the natural person assigned an email address by an Internet access provider, online service provider or other organization responsible for assigning email addresses for the domain associated with the submitted address. Potential winner(s) of any Prize may be required to show proof of being the authorized account holder to be awarded the Prize. All entry information becomes the sole and exclusive property of Sponsors and will not be returned or cancelled.

11. Limitations of Liability.

The Released Parties are not responsible for: (a) any incorrect or inaccurate information, whether caused by Entrant, or programming associated with or used in the Contest; (b) technical failures of any kind, including but not limited to malfunctions, interruptions, or disconnections in phone lines or network hardware or software; (c) unauthorized human intervention in any part of the entry process or the Contest; (d) technical or human error, which may occur in the administration of the Contest or the processing of entries; or (e) any injury or damage to persons or property, which may be caused, directly or indirectly, in whole or in part, from Entrant’s participation in the Contest or receipt or use or misuse of any Prize. If for any reason an Entrant’s entry is confirmed to have been erroneously deleted, lost or otherwise destroyed or corrupted, Entrant’s sole remedy is another entry in the Contest. No more than the stated number of Prizes will be awarded. If, for any reason, the Contest cannot be executed as planned, including, but not limited to, any governmental order, force majeure, epidemic/pandemic, social media mandate, printing, administrative or other error of any kind, transmission failure, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor(s) that corrupt or affect the security, administration, fairness, integrity or proper conduct of the Contest, or if the Contest is compromised or becomes technically corrupted in any way, electronically or otherwise, Administrator reserves the right, in its sole discretion, to cancel, modify or terminate the Contest and, if terminated before the original end date, to select the winners from among all eligible, non-suspect entries received as of the date/time of termination pursuant to the above-listing judging criteria.

BY ENTERING THE CONTEST, ENTRANT AGREES THAT, TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW: (1) ANY AND ALL DISPUTES, CLAIMS AND CAUSES OF ACTION ARISING OUT OF OR CONNECTED WITH THE CONTEST, OR ANY PRIZE(S) AWARDED WILL BE LIMITED TO ACTUAL, OUT-OF-POCKET COSTS INCURRED (IF ANY) NOT TO EXCEED TEN DOLLARS ($10.00), BUT IN NO EVENT WILL ATTORNEYS’ FEES BE AWARDED OR RECOVERABLE;
UNDER NO CIRCUMSTANCES, INCLUDING NEGLIGENCE, SHALL SPONSORS BE LIABLE FOR ANY DIRECT, INCIDENTAL, INDIRECT, SPECIAL OR CONSEQUENTIAL DAMAGES, OR EXEMPLARY OR PUNITIVE DAMAGES, INCLUDING, BUT NOT LIMITED TO LOSS OF PROFITS OR HARM TO BUSINESS OR REPUTATION, ARISING OUT OF ENTRANT’S PARTICIPATION IN THE CONTEST, USE OF ANY PHOTOS PROVIDED BY CONTESTANTS, POSTING ON OR ACCESS AND/OR DOWNLOAD OF ANY MATERIALS OR INFORMATION FROM ANY WEB SITE OWNED, OPERATED OR CONTROLLED BY SPONSORS OR THEIR PARENT, SUBSIDIARIES OR AFFILIATED COMPANIES, OR ACCEPTANCE OR USAGE OF A PRIZE OR ANY PORTION THEREOF, AND INCLUDING WITHOUT LIMITATION DAMAGE TO PROPERTY AND, TO THE MAXIMUM EXTENT PERMITTED BY LAW, DAMAGES FOR BODILY OR PERSONAL INJURY, EVEN IF SPONSORS HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES OR LOSS. ENTRANT AGREES THAT THE AGGREGATE LIABILITY OF THE SPONSORS ARISING OUT OF ANY KIND OF CLAIM (WHETHER IN CONTRACT, TORT, OR OTHERWISE) SHALL NOT EXCEED $10.00. Limitations or exclusions of liability subject to all applicable federal, state and local laws and regulations.

EACH ENTRANT UNDERSTANDS AND AGREES THAT ALL RIGHTS UNDER SECTION 1542 OF THE CIVIL CODE OF CALIFORNIA AND ANY SIMILAR LAW OF ANY STATE OR TERRITORY OF THE UNITED STATES ARE HEREBY EXPRESSLY WAIVED BY HIM/HER AGAINST THE RELEASED PARTIES. SECTION 1542 READS AS FOLLOWS:

“CERTAIN CLAIMS NOT AFFECTED BY A GENERAL RELEASE. A GENERAL RELEASE DOES NOT EXTEND TO CLAIMS THAT THE CREDITOR OR RELEASING PARTY DOES NOT KNOW OR SUSPECT TO EXIST IN HIS OR HER FAVOR AT THE TIME OF EXECUTING THE RELEASE, AND THAT IF KNOWN BY HIM OR HER WOULD HAVE MATERIALLY AFFECTED HIS OR HER SETTLEMENT WITH THE DEBTOR OR RELEASED PARTY.”

12. Disputes.

Except where prohibited by law, as a condition of participating in this Contest, each Entrant agrees that (1) any and all disputes and causes of action arising out of or connected with this Contest, including but not limited to the Prize awarded, shall be resolved individually, without resort to any form of class action, and exclusively by final and binding arbitration under the rules of JAMS and held at the JAMS regional office nearest the Entrant; (2) the Federal Arbitration Act shall govern the interpretation, enforcement and all proceedings at such arbitration; and (3) judgment upon such arbitration award may be entered in any court having jurisdiction. Under no circumstances will any Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, punitive, incidental or consequential damages, or any other damages, including attorneys’ fees, other than Entrant’s actual out-of-pocket expenses (i.e., costs associated with participating in this Contest), and Entrant further waives all rights to have damages multiplied or increased. Entrants further agree that any and all disputes, claims, and causes of action arising out of or connected with this Contest, or any Prize awarded, shall be resolved individually, without resort to any form of class action. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsors in connection with the Contest, shall be governed by, and construed in accordance with, the laws of the State of New York, without giving effect to any choice of law or conflict of law rules (whether of the State of New York or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the State of New York.

If any one or more provisions of these Official Rules are held to be invalid, illegal or unenforceable by a court of competent jurisdiction, such invalidity, illegality or unenforceability shall not affect the validity, effect or enforcement of any other provision or provisions of these Official Rules.

Notwithstanding the foregoing, in the event that the preceding release is determined by a court of competent jurisdiction to be invalid or void for any reason, Entrant agrees that, by entering the Contest, (i) any and all disputes, claims, and causes of action arising out of or in connection with the Contest, or any Prize awarded, shall be resolved individually without resort to any form of class action; (ii) any claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including costs associated with entering the Contest, but in no event attorney’s fees; and (iii) under no circumstances will any Entrant be permitted to obtain any award for, and Entrant hereby waives all rights to claim, punitive, incidental or consequential damages and any and all rights to have damages multiplied or otherwise increased and any other damages, other than damages for actual out-of-pocket expenses.

13. Entrant’s Personal Information.

When registering for the Contest, you expressly agree to receive email and SMS communications from the Sponsors unless and until you opt-out at any time in accordance with each Sponsor’s terms. Information collected from Entrants is subject to and governed by Butterblu’s Privacy Policy, which is available at https://honestbabyclothing.com/pages/privacy-policy, and Stonyfield’s Privacy Policy which is available at https://www.stonyfield.com/privacy-policy. If you are selected as a potential or verified Prize winner, your name, city and state may also be included in a publicly available Winners’ List.

14. Contest Results.

For Contest results, send a hand-printed, self-addressed, stamped envelope to: “Winner’s List” c/o Honest Baby & Stonyfield YoBaby Photo Contest, Butterblu LLC, 21 Bridge Square, 2nd Floor, Westport, CT 06880. Requests for the Winner’s List must be received by Sponsor within 60 calendar days after the end of the Contest Entry Period.

Questions?: Please email us at care@honestbabyclothing.com